I love free things. I also love value items. (I’m not exactly sure where this affinity for free/discounted items come from. Maybe it was instilled into me by my parents over time, or maybe it’s just how I was hardwired.) And I also love the taco truck fad (though sometimes the food items are more expensive than they really should be). Today, all three converged in a side alley on Sacramento St. near Kearny, taking on the form of…the Gap taco truck.
Yes. Gap does have a taco truck. And it’s name is Pico de Gap. Actually, Gap has four taco trucks: one in Los Angeles, Chicago, New York, and SF. And they’re not just some regular taco trucks, they’re gourmet taco trucks, featuring “celebrity chefs” like Marcel Vigneron from “Marcel’s Quantum Kitchen,” Rich Gresh of David Burke’s Primehouse, cook-book author Katie Lee, and Ryan Scott of “Top Chef” fame (in case you were wondering, the order of the chefs match the order of cities listed).
But here’s the awesome part: two tacos and a bottled soda (Coke or Jarritos) for $1.69. Yes, you read that right. That is $1.69.
Jaw-droppingly shocking.
And we’re talking about gourmet tacos here, which any other taco truck would be selling for $3-$4 a piece. Even the Mexican bottled Coke is a $2 value at most taco trucks. Okay, so you might be thinking, “Pshh. Gourmet tacos. Fancy shmancy. It’s probably not that amazing.” Well, for all of you with hearts of unbelief, this is Ryan Scott’s taco menu:
- Chorizo and Crispy Potato Taco: with goat cheese, watercress, and charred lime salsa verde
- Mole-braised Brisket Taco: with pumpkin seeds, red onion marmalade, queso fresco, and Mexican chocolate vinaigrette
- Raw Yellow Corn “Ceviche” Taco: with dirty green rice, poblano aioli, guacamole, and charred tomato salsa
- California Taco: with pasilla-braised chicken, Frank’s Red Hot Sauce, pepper jack cheese, and Cool Ranch Doritos
Are you salivating yet? Yes, they were delicious. I got two combos, picking up one of each along with my two bottled sodas, but I really wished I had doubled down.
And I’m not even done yet. While I was waiting in line, the Gap employees started handing out coupons, thanking us for being so patient while they were still getting things settled, this being their first day. (Apparently I had somehow managed to stumble upon them within the first 20 minutes of their first day of business). But again, what’s the big deal about a coupon, right? Here, read what the coupon says:
HERE’S TO YOU A FREE PAIR OF GAP JEANS
Valid for one free pair of jeans with a retail price of $90.00 or less at Gap, GapKids, babyGap and GapMaternity stores in the U.S. and Canada only, through December 31, 2012.
Those minutes in line waiting for my tacos to be ready? I was so happy and was so…so…I don’t know…so blown away? that this was happening to me.
Here’s an article on Pico de Gap SF: http://sf.popsugar.com/Pico-de-Gap-SF-Taco-Truck-Menu-Top-Chef-Ryan-Scott-18656591